新闻资讯
On April 14 Lecture 2 of HCH•QDII Silicon Valley Innovation Acceleration Camp continued to use the online broadcasting to connect the international mentor—Mr. Andy Switky Professor from Stanford UniversitySenior Designer and partner of IDEO (world's leading design consultancy) to provide entrepreneurs with a thematic training on "Customer Demands and Design Thinking". Claude Leglise President of Stanford Qingdao Research Institute answers questions online.
This online public service live course is the second lecture of the entrepreneurship tutor course offered by HCH•QDII Silicon Valley Innovation Acceleration Camp to entrepreneurs in Qingdao and the whole country. More than 10000 audiences attended the lecture.Mr. Andy Switky first reviewed the four elements of the value proposition: the needs of critical customers approach revenue and competition; He argued that many start-ups tend to focus first on technology and methods and not enough on the needs of customers. As a designer his view was: "If you don't address the needs of your clients then you're wasting your time you're wasting your investors' money so we need to focus on the needs of our clients and that's really the best starting point." How to define to find and explain the requirements? Mr. Andy Switky in combination with well-known enterprises and product cases at home and abroad interpreted the three aspects of customer demand mining design thinking to start with people and requirements and how to conduct customer interviews emphasizing the establishment of user-centered design thinking and combining user demand and goals with the innovative development of enterprise products.
How to use design thinking to deal with the risk of enterprise innovation and high cost expenditure? Claude Leglise chairman of Stanford Qingdao Research Institute used a group of statistics on failed start-ups in Silicon Valley as an example in the final Q&A session. Data show that silicon valley startups fail the cause of the top 20 in statistics the number one cause of "no customer demand" accounted for 42% and the cause of failure in proportion also appears in large enterprises in the operation of the new project. Claude Leglise believed that the most fundamental way to reduce risks in the innovation process was to establish market demand and to have a fundamental understanding of market demand and market size.
The public welfare live course lasts for one and a half hours with a compact pace and orderly Q&A providing high-end professional training of "accelerating innovation" for many enterprises. In addition The Silicon Valley Accelerator will continue to open up the innovation scene and industrial ecology of HCH Ventures as a large enterprise and integrate the resources of "industry + capital + mentor" to facilitate the acceleration of entrepreneurship and innovation projects.
The " HCH•QDII Silicon Valley Innovation Acceleration Camp " continuously collects outstanding enterprises and industrial projects from all over the country and the world gives full play to the platform advantage of HCH Ventures a large enterprise reduces the failure of entrepreneurial projects and speeds up the growth. After entering into the camp the project will have the opportunity to participate in the investment and financing roadshow and online V roadshow hosted by HCH Ventures and obtain the whole process of the connection of industrial resources of HCH Ventures as well as the real money investment and guidance of entrepreneurship mentors. High-quality projects will have the opportunity to obtain the seed investment of 1 to 3 million yuan provided by HCH and will also have the opportunity to obtain the investment of 10 to 30 million yuan venture fund after the camp. The entire ecosystem in HCH Ventures Shared open platform high-quality development of the enterprise can be realized.
HCH•QDII Silicon Valley Innovation Acceleration Camp keeps recruiting
Enterprise registration please scan the QR code below looking forward to your participation!
